Understand who you are marketing to, and the value you provide, before choosing the ad format.
Strategic marketing begins with clear decisions regarding the audience, value, and objective, rather than just the volume of posts. This topic is suitable for those who want to understand why a company selects a specific market and how it connects its marketing message with its business goals and resources.
Who is this program for?
Young professionals interested in a career in marketing, marketing and sales employees, small business owners, and those who want to refine their market mindset before executing promotional activities.
How to apply the topic of strategic marketing to your life and work?
- Thinking about customer segments, their needs, and the reasons they prefer one offer over another.
- Clarifying the value provided by the product or project and how to communicate it.
- Linking marketing activities to trackable goals, instead of execution without direction.
- Comparing alternatives, channels, and resources based on their suitability for the audience and goal.
Before launching a new offer, you can employ strategic thinking to identify the target customer, the problem the offer solves, the appropriate message, and what you will review to determine if the activity is making progress.
These points illustrate the expected benefits of the program topic and are not a substitute for the approved training plan; you may request content details from the academy before registering.
Impact of the skill on your professional persona
This type of thinking helps in asking more precise questions, looking at the bigger picture, and justifying proposals with information and criteria. It may support your ability to present your idea with greater confidence and handle feedback based on objective merits rather than personal preference alone.
How does it relate to work, income, and career advancement?
It can support advancement toward marketing coordination, campaign planning, or business development roles, depending on the required experience. Professional impact is strongest when you can connect your proposal to a goal and a result, and provide a practical example of a well-considered marketing decision.
Developing this skill may enhance the value you provide at work and give you better examples when applying for a job or discussing your responsibilities. Its impact on salary, income, or job title is not automatic; it depends on application, experience, performance results, market opportunities, and the employer's policy.
What is the difference between attending the course and applying it practically?
A trainee who applies what they learn can explain the reason for choosing the audience, the message, and the measurement method, rather than just describing what they will post. This does not mean that those who did not attend the course lack strategy; this skill can also be acquired through experience.
Announced Batches and Levels
| Batch |
Dates |
Level |
| January 2027 — First Batch — Intermediate / Advanced |
January 5, 6, 12, and 13, 2027 |
Intermediate / Advanced |
| June 2027 — Second Batch — Advanced |
June 1, 2, 8, and 9, 2027 |
Advanced |
Attendance Details
- Duration: 4 training sessions, totaling 8 hours spread over two weeks.
- Announced attendance methods: In-person at the academy headquarters, or live online.
- Announced online time: 9:15 to 11:15 AM; timing is confirmed upon registration.
- Certificate mentioned in the advertisement: Certificate of attendance, with no additional professional accreditation mentioned.
Frequently Asked Questions
Is this an ad operations course or does it guarantee sales?
Its title in the schedule is Strategic Marketing. The advertisement does not specify advertising platforms or tools within the curriculum, so contact the academy to know the detailed plan, and do not consider registration a guarantee of sales.
Do I get a job guarantee or a salary increase after participating?
There is no such guarantee. Training is an opportunity to develop skills, and its practical value is linked to what you apply and can prove in terms of performance, in addition to job requirements and available opportunities.
How do I choose a batch and register?
Choose the batch from the product options, then contact the academy to confirm the date, level, attendance method, fees, and seat availability. Ordering through the store alone does not confirm booking.
How do I find out the program fees?
Fees, packages, and registration terms are confirmed directly with YBS Academy via thg@bashitistores.com before confirming the booking.
Order from Bashiti Stores
Learn more under Courses. Bashiti Stores — Yousef Bashiti Company, serving individuals, companies, and projects in Jordan. For inquiries about the product and quantities, contact 0795756898 or visit our Bayader and Wahdat branches in Amman.
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